It is very important that every site owner understands where they stand in the search engines with regard to rankings. It is no use spending time and money setting up a website and then just leaving it. By not understanding where a site ranks, it means that competitors who do are likely getting all of the business. As soon as I realized that this was the case for my own business site, I started to use a keyword rank tracker. I was astounded by the results I was getting, compared to similar sites. My own was way down the list.
Now fixing such a problem does not happen quickly, but what a rank tracker does is it gave me the information I needed in order to rank higher. It is now three months since I started on this new journey with keywords, and I can say that the results are positive. My traffic has increased month on month, and I expect that to continue. I now do keyword research prior to publishing an article, and track that keyword on the main search engines. For people not using a tracker, you are probably losing a lot of business.