All of your article marketing, product promotions, internal and external linking efforts should amount to the accomplishment of your most important marketing goal. That goal is and should always be to reach as many targeted customers as possible. Without rank tracking, all that you are playing is a guessing game where you roll the dice and hope like heck that you land on the money, or that the money lands in your pocket. In other words without tracking your position by monitoring the results, you are wasting a great deal of time and possibly a large amount of money.
There are a few different soft wares and services available to help track the results of your efforts so that you will know what areas you need to improve in and what steps to take next to to push your targeted keywords to higher levels in the rank tracker. The key ingredient in your promotion material is quality content. But, without the power of tracking your keyword rankings, your information can simply get lost in the shuffle and never be found by the customers that you are so eagerly working to draw in. Don't leave your income to chance.