All of your article marketing, product promotions, internal and external linking efforts should amount to the accomplishment of your most important marketing goal. That goal is and should always be to reach as many targeted customers as possible. Without rank tracking, all that you are playing is a guessing game where you roll the dice and hope like heck that you land on the money, or that the money lands in your pocket. In other words without tracking your position by monitoring the results, you are wasting a great deal of time and possibly a large amount of money.
There are a few different soft wares and services available to help track the results of your efforts so that you will know what areas you need to improve in and what steps to take next to to push your targeted keywords to higher levels in the rank tracker. The key ingredient in your promotion material is quality content. But, without the power of tracking your keyword rankings, your information can simply get lost in the shuffle and never be found by the customers that you are so eagerly working to draw in. Don't leave your income to chance.
It is very important that every site owner understands where they stand in the search engines with regard to rankings. It is no use spending time and money setting up a website and then just leaving it. By not understanding where a site ranks, it means that competitors who do are likely getting all of the business. As soon as I realized that this was the case for my own business site, I started to use a keyword rank tracker. I was astounded by the results I was getting, compared to similar sites. My own was way down the list.
Now fixing such a problem does not happen quickly, but what a rank tracker does is it gave me the information I needed in order to rank higher. It is now three months since I started on this new journey with keywords, and I can say that the results are positive. My traffic has increased month on month, and I expect that to continue. I now do keyword research prior to publishing an article, and track that keyword on the main search engines. For people not using a tracker, you are probably losing a lot of business.